On August 30, a press breakfast of the Shopping of the Year 2024 award was held in Yekaterinburg. The meeting brought together members of the jury, media representatives, partners of the Brands` Stories Outlet award and friends of the Yapokupay brand, which includes AMAKS EcoPark Yekaterinburg.
Breakfast was held in the stylish Pumpula restaurant, where delicious treats were waiting for the guests.
Valeria Iskakova, Chief editor of E1, spoke about the innovations of the award:
- Expertise: The jury will personally evaluate the finalists' service.
- Simplified voting: You can cast your vote in 30 seconds!
- An auction-style ceremony: Partners will be able to put up their lots, redeemable using the game currency.
The award ceremony will take place on November 28. The jury board stressed that the selection of winners this year will be even stricter!
The press breakfast ended with a video interview with the guests. These interviews will be part of the film about the Shopping of the Year 2024 award, which will be shown at the award ceremony.
